dalemcrae
user experience design
Keeping digital experience human, efficient and joyful
work
With my current position at Tribal Worldwide I enjoy working with the following clients:
• Becel
• Canadian Tire
• Earth Day
• Johnson & Johnson Canada
• General Mills Canada
• Manulife
• McDonalds Canada - Award winning Food Quality campaign
• Subaru Canada
With Tribal Worldwide Vancouver I worked with the following clients:
• British Columbia Securities Commission
• British Columbia Salmon Farmers
• Canadian Tourism Commission
• Tourism Manitoba
• University of Alberta
• University of British Columbia
speciality
My focus is user experience design which includes a range of tasks from user research to moderating usability testing sessions.
Analyse
• Business model analysis
• Persona development
• Use case development
Create
• Paper prototyping
• Content mapping
• Information architecture
• Lo & Hi fidelity wirefreames
Validate
• User test moderation
• Key take away & recommendation report
• Implement user feed back
process
The search for the perfect process is an ongoing one. As much as we would love to find that single, perfect way of handling projects, it simply won't be the case.
Moving through the ever-changing world of projects, ongoing collaboration is the only way to develop a great product. As a UX designer, it's our job to act as a "director", ensuring every member of the team carries the same sense of empathy for the end user as we do.
background
As a UX designer for Tribal Worldwide, taking a user-centered, strategic approach to each project is part of my day to day.
My expertise includes UX strategy, journey mapping, user research, usability testing and information architecture.
My client involvement includes Canadian Tire, McDonald's Canada, Subaru Canada, Johnson & Johnson and Manulife.
A great experience doesn't just happen. I'm a major advocate for collaboration between tech, strategy, creative and UX. Without it, products simply won't work for the people who use them.
